How Do You Determine the Value of Intangible Assets?
In today’s knowledge-based economy, intangible assets such as intellectual property, brand reputation, and customer relationships are the main contributors to business value. Quite impressively, these assets currently make up close to 90% of the market value of S&P 500 companies—a dramatic change from only 17% in 1975. Determining the value of such assets involves different … Continued